The Backyard is a rebrand of North Perth Bowls Club, designed to challenge the outdated perception of lawn bowls and introduce the venue to a younger audience. With its affordable drinks, relaxed atmosphere and strong community presence, the club already has the foundations of a great social destination, but its branding didn't reflect that potential. Through bold typography, vibrant colours and playful messaging, The Backyard creates a fresh identity that appeals to young adults while maintaining the club's heritage and welcoming its existing members. The aim is to position The Backyard as more than just a bowls club, but as North Perth's new local.